Is Nike hypocritical as a brand? Does Nike use sweatshops even to this day? A sweatshop is a place of work — usually a factory — that abuses its workers by putting them in immoral and inhumane working conditions. Sweatshop workers are often paid much less than minimum wage and are made to endure abuses like long working hours and unsafe environments. These places may also employ child labour. How ethical and sustainable is Nike? Soon after, it became the subject of an aggressive and sustained campaign by United Students Against Sweatshops.
Nike was initially slow to respond—but under increasing pressure, it eventually made some changes by improving its monitoring efforts, raising the minimum age of workers, and increasing factory audits. The brand has since earned plaudits far and wide for its efforts. Though Nike has successfully improved its reputation and has become the top-selling activewear brand globally, many of its practices are still problematic.
Nike uses some eco-friendly materials, including organic and recycled cotton and polyester, and has some water reduction initiatives in its supply chain. While the brand has set a science-based target to reduce greenhouse gas emissions generated from its operations and supply chain, there is no evidence it is on track to meet its target.
There is also no evidence Nike has a policy to prevent deforestation in its supply chain. The drive to protect our forests is urgent , and not just for endangered species such as orangutans. Forests play a significant role in the more complex ecosystems of our planet and the balance of the gases in our atmosphere. Though the brand has focused on female empowerment and inclusiveness in its advertising campaigns, the women who work for Nike—from factories to headquarters—are seemingly left out of this picture.
In , Nike was sued by two former female employees who accused the sneaker giant of creating a culture of gender discrimination and sexual harassment. Nike likely publishes detailed information about its supplier policies, audits, and remediation processes. It also publishes a detailed list of suppliers in the final stage of production and some information about the findings of supplier audits.
And while there is some public information about forced labour, gender equality, freedom of association, and policies to protect suppliers in its supply chain from the impacts of COVID, sadly, the workers were left out of the picture.
Even worse, there is no evidence it ensures payment of a living wage in most of its supply chain. It highlights the difference between the ever-increasing amount of money paid on sponsorships to sports stars and other marketing expenses, compared to the reduction of the share of the final price of your sports gear paid to workers in the supply chain.
The report calls on both Nike and Adidas to commit to paying living wages across their supply chains by a specific date and other supporting action. This showed their new commitment to transparency and corporate ethics.
At Glass Clothing, transparency is foundational to our brand. We disclose information about each of our tailors right here on this website , so that you can know who is making your clothes. In , Nike produced a full list of its factories. In the same year it published a report acknowledging it still had to improve its Southeast Asian factories.
This was a contrast from just eight years previously when activists accused them of abuse of workers there. From till the present day, it has been producing corporate social responsibility reports, as part of its commitment to continued transparency. Today, Nike had made huge improvements in the way they treat their workers.
They have continued to be financially successful as a brand. This shows that it is possible to be both an ethical company and a profitable one. Your email address will not be published. The Sweatshop Scandal Since the s Nike have been frequently accused of using sweatshops to cheaply produce their products. In February, Nike issued a report confessing the company's role in facilitating worker exploitation.
It uncovered the exchange of sexual favours for jobs at factories in Indonesia. The company - which sponsors sports celeb rities such as Michael Jordan and Tiger Woods - revealed that 30 per cent of the employees interviewed at Nike franchises in Indonesia had been abused verbally. Jason Mark, of Global Exchange, said: 'The key to solving many of Nike's problems would be to pay a living wage that allowed workers to save money, raise a family and move up to their society's middle class.
Nike says they can't find a formula because it's different for every country. It's an assumption that's convenient for them, because it allows them to pay lower wages.
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