Click here to learn how to revive and increase engagement on a Facebook group. The reach on a Facebook page post is often lower than that of a group post. A Facebook group is created to build interesting connections and because you have opted to be a part of those discussions, they show up on your news feed and notifications, driving traffic to each post.
If your user has not interacted with your last posts, it is more likely that he will not receive the most recent one. For a business, the key aspects of social media marketing are user analytics and insights about their audience. In this aspect, Facebook pages have more features because it is created for businesses that help you understand how well your post performed and give you the demographics of your audience. Unlike Facebook groups, you can use this data to promote ads on the page and reach a wider audience.
Facebook groups however provide quality insights that are more valuable and give you an opportunity to directly understand the needs of your audience and the gaps in your product or service.
Businesses today need to go beyond just face marketing on their pages and actually add value to their users. It is no wonder that they have started investing a lot more time building Facebook communities that can help them add value and build stronger relationships with their audience.
It is imperative for any business to have both, a page that publicly posts for its audience and keeps them informed, as well as a group that interacts with its engaged users and gets them real and valuable insights. Whether you already have a Facebook group or you are just starting one, learn how to set it up for your business with our step-by-step guide.
Home Blog facebook page vs group. Facebook Page Vs Group: Which one is right for your business? Facebook groups are a powerful marketing tool, helping you attract new customers and engage current ones with exclusive content, community, and support. As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in , I know first-hand the joy of bringing the community together online.
Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. Were they all my brother trying to prank me? Sure, you might not have a neon pink visitor counter on the page like I did jealous much? Engagement breeds reach which breeds more engagement… and you want to get engaged, right? Bonus: Start crafting your own Facebook group policy with one of our 3 customizable templates.
Save time on admin tasks today by providing your group members with clear instructions. This is a place for business updates and practical information. With a Facebook page for business, you can collect audience analytics, add a call to action or helpful apps and services. You can also like and comment on posts as a Facebook page, throwing those thumbs-up around on behalf of the business. This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do.
You might start the group to encourage chatter, or a superfan might start their own. You can choose for groups to be public, private or secret how VIP! Either way, the focus here is on a loyal, authentic online community.
The bottom line? Pages are for broadcasting. Groups are for conversation. And your business should probably have both. To that end: watch this quick tutorial on how to join a Facebook Group as your page, rather than as your profile. The people in your Facebook group are likely your most loyal customers or fans.
No one is making them participate we hope. Watch, learn, ask for feedback, and then actually use it. These groups could be used if you are planning an event that you don't want somebody to know about, or if you just want a secure platform to talk with friends.
Another example might be a family who wants to share pictures and news on Facebook but without other friends seeing everything. The third privacy setting for a Group is public, meaning that anyone can see who is in the group and what has been posted. Still, only members of the group can post within it. See this table from Facebook that shows some other details on how these privacy settings differ for each type of Facebook Group.
Another way groups are different from Pages is that they work on smaller networks than the entire Facebook network. You can limit your group to the network for your college, high school, or company, as well as make it a group for members of any network.
A Page can accumulate as many likes as possible. Facebook doesn't set a limit on the number of group members you can have, but after a group reaches 5, people, there are some restrictions put into place, such as admins not being able to send one message to all group members.
Once inside the group, you can choose to sort by most recent posts or most recent activity. If a Facebook group has fewer than people, group members can see how many times the post has been viewed. After a group exceeds members, this feature is disabled.
Another difference between joining a group and liking a Page is the number of notifications that you receive. When in a group, you can set your notification preferences to be alerted every time there's a post in the group or when a friend posts, or you can turn off notifications.
With a Page, however, you'll be notified when someone likes your comment or tags you in a comment, much like with regular comments and likes on Facebook. A unique feature only offered in Pages is Page Insights. This allows the Page administrators to see what activity the Page has been receiving during a period of time, even in a graphical representation. This is just one of the many ways Facebook Pages allow you to monitor the audience and how well your product or message is being received.
These analytics are not offered, or needed, in Groups because they're meant to communicate with a small, select number of people rather than a wide-scale audience. Groups have unique features, as well, including the admin's ability to designate members as Group Experts. Experts have a badge next to their name so group members can pay particular intention to informative posts. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content.
Create a personalised content profile. If your group is closed or secret, you'll receive a notification when someone requests to join it.
Use these notifications to approve member requests. You can turn off notifications for member requests but we don't recommend this. Turning off these notifications means you might miss member requests, and people will have to wait longer to join the group. If you do turn off these notifications, you'll still be able to handle requests from your group's Admin Options. We recommend having at least two admins per group. For larger groups, like company announcements, you may want to have even more admins to help manage communications, requests and more.
To make someone a group admin:. From the group, click Members below the group's name. You may need to click More first. As a group admin, it's your responsibility to manage member-reported content. When members report posts and comments, they'll appear in the Member-Reported Content section of your Admin Options.
You can keep or delete posts and comments, as well as mute, remove or block the member who made them. You can select how posts are ordered in your group feed so that the most important content is easy to find. You have two options to choose from:. If you set your group's posting permissions to require admin approval, you will receive a notification every time a member of the group tries to share a post.
You can then go to Pending Posts in your Admin Options to review and approve or decline that post. Every group has a Learning tab, where you can create guides to organize essential training and educational content that's shared in your group.
You can even add quizzes to your learning guides and track guide completion. This tab starts out invisible to everyone who isn't a group admin, but as soon as a group admin starts adding content to it, it appears for everyone. See how learning guides work in this self-paced course on the Workplace Academy. As a group admin, you also have the ability to add integrations for your group members to use.
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