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Contact Centre. Customer IT Support Also: The best web hosting providers: Find the right service for your site. AWS was the early leader in public cloud computing and has become a major player in AI, database, machine learning and serverless deployments.
AWS was the first to offer cloud computing infrastructure as a service in and has never looked back. It's launching new services at a breakneck pace and is creating its own compute stack that aims to be more efficient and pass those savings along. AWS has expanded well beyond cloud compute and storage. If processors based on Arm become the norm in the data center, the industry can thank the gravitational pull of AWS, which launched a second-generation Graviton processor and instances based on it.
If successful, the Graviton and the Nitro abstraction layer can be the differentiator for AWS in the cloud wars. At re:Invent , a virtual conference, AWS outlined custom processor roadmap , database advances and a bey of tools that solidify its lead in the cloud market. While will be the year known for Amazon's ability to deliver goods during COVID lockdowns, it's still worth noting that AWS delivers the most operating income in the company. The biggest question is whether enterprises are going to worry about AWS' dominance as a digital transformation enabler.
For now, AWS is becoming everything from a key AI and machine learning platform to call center engine to edge compute enabler. While AWS growth rates have been slowing relative to rivals, the base of revenue is much higher. AWS has hybrid cloud partnerships with the likes of VMware , developers, ecosystem, and large enterprise customer base to remain in the lead. Microsoft Azure, along with Microsoft's software-as-a-service effort and its footprint in enterprises, make the company a strong No.
As enterprises pick preferred cloud vendors, Microsoft will be an option. The cheap and easy storyline is that Microsoft Azure and AWS are on a collision course to be the top cloud service provider. The reality is that the two foes barely rhyme. In addition, Microsoft wrestled with capacity issues due to demand. Those capacity issues continued throughout Microsoft addressed capacity issues at its Ignite conference after Gartner gave Azure high marks, but raised concerns about outages.
Microsoft CEO Satya Nadella argued that the company's cloud unit sits in the middle of digital transformation efforts. From remote teamwork and to sales and customer service to critical cloud infrastructure and security, we are working alongside customers every day to help them stay open for business in a world of remote everything," said Nadella.
Simply put, Azure enjoys an incumbent role with enterprises as a cloud service provider, but pricing will blend multiple monetization models and bundles. The real battle between AWS and Microsoft will revolve around enterprises that go multi-cloud but want one preferred cloud service vendor.
Will AWS or Microsoft be the preferred vendor? In that environment, Microsoft is a known commodity that can plug into Salesforce, which picked Azure for its Marketing Cloud , as well as other incumbents such as SAP , Oracle , and Adobe.
In addition, Microsoft can pair its cloud offerings into its Microsoft effort , which is a cloud and enterprise software buffet packaged for various industries but may have hidden costs if not negotiated properly. Microsoft has also honed its ground game for hybrid deployments as it has deep partnerships with server vendors to create integrated stacks to target hybrid cloud and private cloud.
Some efforts of note include:. In the end, the Microsoft Azure battle with AWS will boil down to a sales war and thousands of foot soldiers pitching enterprises. You may become a Microsoft cloud customer via Teams, Office , Dynamics, Azure , or some combination of them all.
The reality is that you'll have both top cloud service providers in your company and neither one will own the whole stack. Multi-cloud efforts will begin with having Microsoft and AWS in your company. The wallet-share trench war begins there. See: Can AWS be caught? Here's how its cloud computing rivals can improve their chances. Google Cloud Platform and its Anthos platform is working to break into digital transformation budgets.
Meanwhile, the cloud provider is looking at expanding in its key verticals such as retail and financial services. Google Cloud Platform is coming off a year where it built out its strategy, sales team, and differentiating services , but also had performance hiccups. In , you can expect Google Cloud to continue to expand its footprint with new regions and data centers. Kurian appears to be building out an Oracle-ish model where it targets industries and use cases where it can win.
Think retail , where customers leverage Google ads, as well as cloud compute without worries about Amazon. Think education. Think finance. These changes will be significant and lasting," he said.
The company is also combining its G Suite and Google Cloud sales efforts. The Google Cloud Platform strategy requires a team that can sell vertically and competes with the sales know-how from AWS and Microsoft. Kurian has surrounded himself with enterprise software veterans. A recent hire is Hamidou Dia as Google Cloud's vice president of solutions engineering. Hamidou was most recently Oracle's chief of sales consulting, consulting, enterprise architecture, and customer success.
Google Cloud also named John Jester vice president of customer experience. Jester will lead a services team focused on architecture and best practices. Jester was most recently corporate vice president of worldwide customer success at Microsoft.
Alibaba has scaled rapidly with a bevy of enterprise partners. What remains to be seen is whether Alibaba can expand beyond China. In either case, Alibaba has a lot of runway ahead.
If your company has operations in China and is looking to go cloud, Alibaba is likely to be a key option. While Alibaba Cloud flies under the radar for customers that are primarily focused on the EU and US, companies operating in China may use it as a preferred cloud vendor. To that end, Alibaba Cloud is forging alliances with key enterprise vendors and is seen as a leading cloud service provider in Asia.
The catch with Alibaba Cloud is that US-based customers are likely to run into politics, data concerns, and trade wars, but it's quite possible that Alibaba Cloud can jump the rankings based on revenue just because the Chinese cloud market will be massive. With the battle between the hyperscale cloud vendors underway, you'd think that the legacy infrastructure players would recede to the background.
Instead, the likes of IBM, Dell Technologies, and HPE aim to become the glue between multicloud deployments that feature a blend of private and public clouds as well as owned data centers. After all, most enterprises are looking at a multicloud strategy. Toss in Hewlett-Packard Enterprise, Lenovo, and Cisco Systems for solving select issues and you have a vibrant hybrid and multi-cloud space to consider.
Here's a look at the key players that aim to be the point guards of the public cloud and how they'll connect to the hyperscale providers.
Here's the setup for IBM going into He has also said that the spin-off of the managed infrastructure unit will give IBM more focus. I want IBM-ers to lead with a more technical approach. I want our teams to showcase the value of our solutions as early as possible. Likewise, there must be a relentless focus on quality.
Our products must speak for themselves in terms of user experience, design and ease of use. My approach is straightforward: I am going to focus on growing the value of the company.
This includes better aligning our portfolio around hybrid cloud and AI to meet the evolving needs of the market. One key item to watch is how IBM blends its cloud and hybrid approach with emerging technologies. Dell Technologies is using portfolio company VMware to tie its product lineup together and be the glue of multi-cloud deployments.
VMware has an incumbent position, key partnership with AWS, and a parent in Dell Technologies that is using the cloud management platform to power its own platform. VMware has a knack for evolving as the cloud ecosystem shifts.
For instance, VMware was focused primarily on virtualization and has fully adopted containers. VMware powers legacy enterprise data centers, but has extended to being the connector to public cloud providers after being a leader in private cloud deployments.
And for good measure, VMware has integrated system partnerships with multiple hardware vendors. The company's VMworld virtual conference also highlighted how the company is eyeing AI workloads via partnerships with Nvidia as well as architectures such as Project Monterey to scale them.
So, where does Dell Technologies fit? VMware is the linchpin to the Dell Technologies' cloud effort. Dell Technologies' long-game for the hybrid cloud revolves around a leadership position in integrated and converged systems, a vast footprint in servers, networking, and storage, and VMware's ability to bridge clouds.
Dell Technologies is also aiming to deliver everything as a service. At Dell Technologies World conference in Las Vegas, the company outlined a hybrid cloud strategy that aims to knit its data center and hybrid cloud technologies with public cloud providers such as Amazon Web Services and IBM Cloud with more to come.
The effort is dubbed the Dell Technologies Cloud. In addition, Dell Technologies is launching a data-center-as-a-service effort where it manages infrastructure in a model that lines up with cloud computing one-year and three-year deals.
VMware Cloud on Dell EMC is also designed for companies running their own data centers, but want a cloud operating model. Dell Technologies data center as a service effort is built on a VMWare concept highlighted last year called Project Dimension.
Enterprises are likely to be either in the Red Hat or the VMware camp, and both companies have big parents that have the scale into private clouds and hybrid data centers. HPE is looking to be a hybrid and multi-cloud player, but its secret sauce may be extending to the edge with Aruba. Hewlett Packard Enterprise's hybrid cloud strategy revolves around its stack of hardware -- servers, edge compute devices via Aruba, storage and networking gear -- and its various software platforms such as Greenlake, SimpliVity, and Synergy.
HPE's stated goal is to offer its entire portfolio as a service over time. Neri said:. But with such data often being highly confidential, it begs one simple question: who owns it? When it comes to cloud data, the contract between the company providing the storage service and the client is of paramount importance. If you create something digitally, you are automatically granted ownership of it in the UK under the Copyright, Designs and Patents Act of But what if that data is stored in the cloud?
Can its ownership change and instead become the property of the hosting provider? The EU has long campaigned to clear up this common source of confusion, and on 25th May introduced a new directive that sets new rules to help citizens retain control over their personal data.
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