The point is focus in a time when mobile technology is dramatically and quickly changing the computing world, said Holzle. Released in , Google Reader was begun four years earlier as a project called JavaCollect by independent software engineer Chris Wetherell. After joining Google, he worked with a team to perfect and enhance it. Reader, and RSS feeds in general, remain popular with active, Web-savvy users who rely upon them to pull together the best of the Internet in one easy-to-read stream.
Google Currents, which works with only tablets and smartphones right now, uses the same idea of discovering and subscribing to sites and news feeds, then viewing them all in one place.
There's also no shortage of outside competition, not just from reading apps built specifically for smartphones and tablets, but also from browsermakers. Apple, for instance, took one of the most useful features of Web feeds -- the simplification of an article into a plain block of text and photos -- and made it a standard viewing option in Safari, with what is now known as "reader.
Chris Wetherell, who no longer works at Google, asked a series of tough questions about what the company's neglect of Reader said about its priorities -- and whether, given more resources, it might have thrived. He acknowledged that shuttering Reader could be the right decision for Google, and that questions about what to do with it were undoubtedly difficult for company executives.
On one hand, Wetherell was pleased with the success Reader had in the early days of Web aggregation. But he closed with a warning to Google as it shifts its social sharing efforts away from a uniquely Googley product and toward a service that closely resembles many others on the market. Be respectful, keep it civil and stay on topic. We delete comments that violate our policy , which we encourage you to read.
Discussion threads can be closed at any time at our discretion. Google closes the book on Reader, announces July 1 sunset The beloved service, which has suffered increasing neglect as the popularity of RSS declined, is going away.
Casey Newton , Josh Lowensohn. Here are some of our favorites. It has a clean, beautiful interface that you can tweak to work almost exactly like Google Reader—just prettier.
It offers a ton of other views, though, so if you prefer a newspaper-like interface or an image-centric view. They've been adding new features like crazy since Google Reader's death announcement, including a new syncing service that syncs with popular apps like Reeder and gReader , an extension-free webapp , recommendations and keyboard shortcuts , and more.
If you want to use the service that everyone else will be using—and that will sync with the most apps—Feedly is the service you want. You can see stories on the original site, create categories and tags that help highlight the stories you want most, and even create a "Blurblog" of all your favorite stories for others to read. If you're worried about another free service shutting down like Reader did, ponying up a bit of cash could get you a bit of extra security in NewsBlur.
Like Feedly, Digg's reader takes the familiar Google Reader interface and cleans it up a bit, with a few added features like Instapaper sharing, Digg integration duh , and a "Popular" filter that shows you which articles in your feeds are trending right now.
It's still in the very early stages, but it looks pretty solid. Newsvibe Web is for those tired of RSS readers that try to do it all. Bloggers wept, scrambling to find a suitable replacement by the service's July 1 death date. Obviously Google had to have a good reason to shut Reader down.
The company has reams of data on how we use its products, and would not shutter a product that was providing sufficient food to its info-hungry maw. The announcement shouldn't have been too unexpected. Google hadn't iterated on the service for years. It even went down for a few days in February.
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